Madelyn Smith

Consumer purchase behavior is the focal point of retailer decision-making. With increased emphasis on prices, omnichannel shopping, demand for gourmet frozen and prepared foods, health-conscious shopping, and weightloss medications— retailer decisions surrounding digital engagement and shopper activation are more important than ever.  

For years, grocery stores and CPG companies have relied on shoppers physically entering stores and manually scanning shelves. Over recent years with boosts in technology & adesire for convenience, shopping has become a more digital focused experience. This gradual change started simply with self-checkout registers, then transformed to online shopping/in person pickup. With recent development in AI, many shoppers are beginning to use it as a tool for grocery shopping too.