Uncategorized Archives

Thumbnail Image: Two shoppers exploring products in a grocery store.

The Impact of AI On Consumer Behavior—How It Affects Grocery

For years, grocery stores and CPG companies have relied on shoppers physically entering stores and manually scanning shelves. Over recent years with boosts in technology & adesire for convenience, shopping has become a more digital focused experience. This gradual change started simply with self-checkout registers, then transformed to online shopping/in person pickup. With recent development in AI, many shoppers are beginning to use it as a tool for grocery shopping too.

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Graphic with 4 photos, depicting the Schraad Team Members honored by Progressive Grocers' 2026 Top Women in Grocery

Schraad Team Members Recognized as 2026 Top Women in Grocery by Progressive Grocers

Articles, Uncategorized / Madelyn Smith

We are proud to announce that four members of Schraad Sales & Marketing have been recognized. Our winners work across a variety of scopes, including Fresh, Retail Strategy, & Sales Services.

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Graphic: Leading Perspectives with Nicole Jevsevar, Senior Vice President of Strategy

Leading Perspectives with Nicole Jevsevar, SVP Strategy

Articles, Uncategorized / Seth Wynn

It’s time for the latest installment of our interview series Leading Perspectives! This time, with Nicole Jevsevar – Senior Vice President of Strategy. Learn more as she discusses her experience working in Consumer & Large-Scale Change, some of Schraad’s industry-leading innovation, and how the team commits to making an impact in communities across the country.

Leading Perspectives with Nicole Jevsevar, SVP Strategy Read More »

Graphic: Schraad Team Members named in Shelby Report's 2026 Women of Influence in the Food Industry

Schraad Team Members Recognized as 2026 Women of Influence

Articles, Uncategorized / Lauren Schraad

From Retail Strategy, to Business Development, from Customer Service Data Analytics, Schraad Sales and Marketing is proud to see this group of established professionals and innovators receiving the well earned recognition.

Schraad Team Members Recognized as 2026 Women of Influence Read More »

Leading Perspectives with Nathan Nixon, VP Strategy – Fresh

Articles, Uncategorized / Seth Wynn

Recently, Nathan Nixon, Vice President, Strategy – Fresh sat down to discuss his experience in the Fresh category, growing up in the industry, and the exciting future of Schraad Sales & Marketing.

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Leading Perspectives with Leonard Storey, SVP Strategy – Natural/Specialty

Articles, Uncategorized / Seth Wynn

Recently, Leonard Storey, Senior Vice President, Strategy – Natural/Specialty, sat down to discuss his experience in the Natural Channel, howemerging brands succeed, and the exciting future of Natural.

Leading Perspectives with Leonard Storey, SVP Strategy – Natural/Specialty Read More »

OSMG America Expands National Capabilities and Appoints Jill Blanchard as President – National Services

Articles, Uncategorized / Lauren Schraad

OSMG America Expands National Capabilities, Appoints Jill Blanchard as President – National Services Schraad Sales and Marketing is a proud agency partner of OSMG America, the premiere group for full-service national broker representation across Grocery, Mass, Drug, Dollar, Club, and Convenience. Comprised of HS&R Sales and Marketing Solutions, LLC, JOH, Mancini Rodon Group, Schraad Sales

OSMG America Expands National Capabilities and Appoints Jill Blanchard as President – National Services Read More »

Leading Perspectives with Mason Miller, Senior Director – Iowa Market

Articles, Uncategorized / Seth Wynn

Leading Perspectives with Mason Miller, Senior Director – Iowa Market Recently, Mason Miller, Senior Director – Iowa Market, and Bill Schraad, Chairman and CEO of Schraad Sales & Marketing, discussed Miller’s journey to the company, the growth of the Iowa market, and how our services are evolving to meet the needs of an ever-changing retailer

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Leading Perspectives with Patrick Thompson, President of Sales and Strategy

Articles, Uncategorized / Seth Wynn

Patrick Thompson, recently promoted President of Sales & Strategy for Schraad Sales & Marketing, sat down to discuss his career, what sets Schraad apart from the competition, and what excites him about building upon the legacy of excellence that has become synonymous with the Schraad brand.

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Driving Retail Growth: Holland House Gains Key End Cap Placement at Coborn’s

Articles, Uncategorized / Seth Wynn

Driving Retail Growth: Holland House Gains Key End Cap Placement at Coborn’s At Schraad Sales & Marketing, we believe that strategic promotions create powerful results. Our recent success with Holland House at Coborn’s is a perfect example. By identifying an opportunity to enhance in-store visibility, we secured end cap placement, leading to a +11.8% sales increase

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