Sustainability is an important factor that drives consumer decision-making and spending. Over the last five years, AI, COVID-19, and the increase in greenhouse gas emissions and climate concerns have sparked significant change in sustainability practices.
Sustainability Trends: What Has Changed Over the Last 5 Years Read More »
For years, grocery stores and CPG companies have relied on shoppers physically entering stores and manually scanning shelves. Over recent years with boosts in technology & adesire for convenience, shopping has become a more digital focused experience. This gradual change started simply with self-checkout registers, then transformed to online shopping/in person pickup. With recent development in AI, many shoppers are beginning to use it as a tool for grocery shopping too.
Consumer purchase behavior is the focal point of retailer decision-making. With increased emphasis on prices, omnichannel shopping, demand for gourmet frozen and prepared foods, health-conscious shopping, and weightloss medications— retailer decisions surrounding digital engagement and shopper activation are more important than ever.
Shifts in Consumer Behavior: How Retailer Decisions Are Affected Read More »
For years, grocery stores and CPG companies have relied on shoppers physically entering stores and manually scanning shelves. Over recent years with boosts in technology & adesire for convenience, shopping has become a more digital focused experience. This gradual change started simply with self-checkout registers, then transformed to online shopping/in person pickup. With recent development in AI, many shoppers are beginning to use it as a tool for grocery shopping too.
The Impact of AI On Consumer Behavior—How It Affects Grocery Read More »
We are proud to announce that four members of Schraad Sales & Marketing have been recognized. Our winners work across a variety of scopes, including Fresh, Retail Strategy, & Sales Services.
Schraad Team Members Recognized as 2026 Top Women in Grocery by Progressive Grocers Read More »
It’s time for the latest installment of our interview series Leading Perspectives! This time, with Nicole Jevsevar – Senior Vice President of Strategy. Learn more as she discusses her experience working in Consumer & Large-Scale Change, some of Schraad’s industry-leading innovation, and how the team commits to making an impact in communities across the country.
Leading Perspectives with Nicole Jevsevar, SVP Strategy Read More »
From Retail Strategy, to Business Development, from Customer Service Data Analytics, Schraad Sales and Marketing is proud to see this group of established professionals and innovators receiving the well earned recognition.
Schraad Team Members Recognized as 2026 Women of Influence Read More »
Recently, Nathan Nixon, Vice President, Strategy – Fresh sat down to discuss his experience in the Fresh category, growing up in the industry, and the exciting future of Schraad Sales & Marketing.
Leading Perspectives with Nathan Nixon, VP Strategy – Fresh Read More »
Recently, Leonard Storey, Senior Vice President, Strategy – Natural/Specialty, sat down to discuss his experience in the Natural Channel, howemerging brands succeed, and the exciting future of Natural.
Leading Perspectives with Leonard Storey, SVP Strategy – Natural/Specialty Read More »
OSMG America Expands National Capabilities, Appoints Jill Blanchard as President – National Services Schraad Sales and Marketing is a proud agency partner of OSMG America, the premiere group for full-service national broker representation across Grocery, Mass, Drug, Dollar, Club, and Convenience. Comprised of HS&R Sales and Marketing Solutions, LLC, JOH, Mancini Rodon Group, Schraad Sales
