Articles

Recently, Leonard Storey, Senior Vice President, Strategy – Natural/Specialty, sat down to discuss his experience in the Natural Channel, a few ways emerging brands can find success, and what excites him about the future of this industry. https://schraadinc.com/wp-content/uploads/2026/01/FINAL-M_Leonard-Storey_Leading-Perspectives.mp4 For more of the latest from our industry experts, follow Schraad Sales & Marketing on LinkedIn.

Schraad Sales and Marketing is a proud agency partner of OSMG America, the premiere group for full-service national broker representation across Grocery, Mass, Drug, Dollar, Club, and Convenience. Comprised of HS&R Sales and Marketing Solutions, LLC, JOH, Mancini Rodon Group, Schraad Sales & Marketing and SellEthics Marketing Group, OSMG takes the top regional brokers and

Recently, Mason Miller, Senior Director – Iowa Market, and Bill Schraad, Chairman and CEO of Schraad Sales & Marketing, discussed Miller’s journey to the company, the growth of the Iowa market, and how our services are evolving to meet the needs of an ever-changing retailer landscape. https://schraadinc.com/wp-content/uploads/2025/11/Leading-Perspectives_Mason-Miller_FINAL-F.mp4 For more of the latest from our industry

Patrick Thompson, recently promoted President of Sales & Strategy for Schraad Sales & Marketing, sat down to discuss his career, what sets Schraad apart from the competition, and what excites him about building upon the legacy of excellence that has become synonymous with the Schraad brand.

New tariffs introduced earlier this year are rippling through the U.S. economy, pushing consumer prices higher and reshaping spending behavior. According to CNBC, the average American household will face an extra $2,300 in costs during 2025, as the national tariff rate climbs to 17.4% — the highest since 1935. Inflation Pressures Continue While inflation had

At Schraad Sales & Marketing, we know the best outcomes come from strong partnerships—and our recent meeting with the Idahoan team was a prime example. Last week, members of our Schraad team sat down in-person for the first time with Jon Murray, Idahoan’s newly appointed SVP of Sales & Business Development. This key leadership meeting

FOR IMMEDIATE RELEASE  Schraad Sales & Marketing Names Patrick Thompson President of Sales and Strategy  OKLAHOMA CITY – Schraad Sales and Marketing has appointed Patrick Thompson as its new President of Sales and Strategy. This executive promotion recognizes Thompson’s significant and ongoing contributions to the company’s data-forward approach, departmental alignment, and overall growth.  Thompson joined

Join us in celebrating a true industry champion—Randy Truelock—as he is inducted into the Tennessee Grocers Education Foundation’s Hall of Eagles. Randy Truelock is a veteran of the grocery and food brokerage industry, currently working for Schraad Sales & Marketing. With a remarkable career spanning over six decades, Randy’s journey began in 1963 at Highland

At Schraad Sales & Marketing, we believe that strategic promotions create powerful results. Our recent success with Holland House at Coborn’s is a perfect example. By identifying an opportunity to enhance in-store visibility, we secured end cap placement, leading to a +11.8% sales increase year-over-year (YoY). The Strategy Behind the Success Securing premium retail space requires

At Schraad Sales & Marketing, we’re about results. Our recent win with Mizkan and Hy-Vee is a great example of how we turn strategy into execution- securing 426 new distribution points for Ragu pasta sauces and driving growth where it matters most. How We Got It Done When we saw an opportunity to expand Ragu’s presence at Hy-Vee, our