Articles

Driving Retail Growth: Holland House Gains Key End Cap Placement at Coborn’s At Schraad Sales & Marketing, we believe that strategic promotions create powerful results. Our recent success with Holland House at Coborn’s is a perfect example. By identifying an opportunity to enhance in-store visibility, we secured end cap placement, leading to a +11.8% sales increase […]

Tariffs and Inflation: What Rising Costs Mean for Shoppers and Retailers New tariffs introduced earlier this year are rippling through the U.S. economy, pushing consumer prices higher and reshaping spending behavior. According to CNBC, the average American household will face an extra $2,300 in costs during 2025, as the national tariff rate climbs to 17.4%

At Schraad Sales & Marketing, we know the best outcomes come from strong partnerships—and our recent meeting with the Idahoan team was a prime example. Last week, members of our Schraad team sat down in-person for the first time with Jon Murray, Idahoan’s newly appointed SVP of Sales & Business Development. This key leadership meeting

FOR IMMEDIATE RELEASE  Schraad Sales & Marketing Names Patrick Thompson President of Sales and Strategy  OKLAHOMA CITY – Schraad Sales and Marketing has appointed Patrick Thompson as its new President of Sales and Strategy. This executive promotion recognizes Thompson’s significant and ongoing contributions to the company’s data-forward approach, departmental alignment, and overall growth.  Thompson joined

Randy Truelock Named TGEF Hall of Eagles Inductee Join us in celebrating a true industry champion—Randy Truelock—as he is inducted into the Tennessee Grocers Education Foundation’s Hall of Eagles.   Randy Truelock is a veteran of the grocery and food brokerage industry, currently working for Schraad Sales & Marketing. With a remarkable career spanning over

At Schraad Sales & Marketing, we believe that strategic promotions create powerful results. Our recent success with Holland House at Coborn’s is a perfect example. By identifying an opportunity to enhance in-store visibility, we secured end cap placement, leading to a +11.8% sales increase year-over-year (YoY). The Strategy Behind the Success Securing premium retail space requires

At Schraad Sales & Marketing, we’re about results. Our recent win with Mizkan and Hy-Vee is a great example of how we turn strategy into execution- securing 426 new distribution points for Ragu pasta sauces and driving growth where it matters most. How We Got It Done When we saw an opportunity to expand Ragu’s presence at Hy-Vee, our

Schraad’s Tony D. Caloroso named as Rising Star in NFRA’s First Penguin Leadership Program Schraad’s very own Tony D. Caloroso has been selected for participation in the National Frozen and Refrigerated Foods Association’s Next Generation Leadership Program.   In a press release from NFRA CEO Tricia Greyshock, she announced the leadership program & it’s inaugural