At Schraad Sales & Marketing, we’re about results. Our recent win with Mizkan and Hy-Vee is a great example of how we turn strategy into execution- securing 426 new distribution points for Ragu pasta sauces and driving growth where it matters most.
How We Got It Done
When we saw an opportunity to expand Ragu’s presence at Hy-Vee, our team dug in. Our team conducted a market analysis to evaluate distribution across all Mizkan items and identified gaps that needed attention.
From there, we worked closely with Hy-Vee’s Category Manager to validate our findings. The 90-day no-order report confirmed certain items weren’t making it to store shelves. With data in hand, we:
✔ Partnered with Hy-Vee to correct distribution gaps
✔ Negotiated a reduced force-out compared to last year
✔ Secured 426 new distribution points for Ragu
Why This Matters
It’s one thing to have great products—it’s another to make sure they’re where shoppers expect to find them. This win reinforces what we already know:
✔ Retail partnerships matter. Strong collaboration leads to better outcomes.
✔ Data fuels decisions. Market analysis helps identify the right opportunities.
✔ Follow-through is key. Execution at the store level makes all the difference.
Let’s Talk Growth
Winning at retail takes strategy, execution, and the right partnerships. Whether it’s expanding distribution, driving sales, or strengthening retailer relationships, our team delivers.
📩 Ready to take your brand to the next level? Let’s connect!
