Retail success doesn’t happen by chance—it happens by strategy, relationships, and execution. That’s why we created ProducEdge, a dedicated team working exclusively within HEB’s produce department to drive sales and visibility for our manufacturer clients.

With direct ties to HEB’s Shelf Edge Team, ProducEdge operates on the ground in stores across Texas to monitor distribution, correct inventory gaps, enhance shelf presence, and implement pricing strategies that maximize sales. Our team isn’t just another retail execution group—we are an extension of HEB’s produce merchandising efforts, providing real-time insights, direct store-level action, and a seamless connection between brands and the retailer.

For manufacturers looking to establish or expand their footprint in HEB, ProducEdge is the missing link. We help brands navigate the retail space by securing new placements, optimizing in-store promotions, and ensuring products are always where they need to be—in front of customers, driving sales.