Schraad Sales and Marketing is a proud agency partner of OSMG America, the premiere group for full-service national broker representation across Grocery, Mass, Drug, Dollar, Club, and Convenience.
Comprised of HS&R Sales and Marketing Solutions, LLC, JOH, Mancini Rodon Group, Schraad Sales & Marketing and SellEthics Marketing Group, OSMG takes the top regional brokers and combines them into a single national platform that’s simple to manage, consistent in delivery, and unmatched in local depth. OSMG America’s national reach enables each of the five regional partners to meet the needs of today’s marketplace and key clients & customers.
Jill Blanchard’s appointment to President, National Services unlocks a new chapter for OSMG America that Schraad Sales and Marketing is excited to be a part of. Blanchard’s new role will drive meaningful results and strengthen alignment between all five regional partners. With Blanchard’s leadership, the Schraad team looks forward to continuing our commitment to delivering superior service in every market. This mission will be further enhanced with Blanchard at the helm of OSMG America.
For more information, read the official press release from OSMG announcing Jill Blanchard as President, National Services.
FOR IMMEDIATE RELEASE
OSMG AMERICA EXPANDS NATIONAL CAPABILITIES AND APPOINTS JILL BLANCHARD AS PRESIDENT – NATIONAL SERVICES
OSMG America, a leading provider of integrated sales, marketing, and commercialization
solutions for the Consumer Packaged Goods (CPG) industry, today announced a significant
expansion of its national capabilities and the appointment of Jill Blanchard as President –
National Services.
OSMG America is a strategic alliance of five Super-Regional brokers – HS&R Sales &
Marketing Solutions, JOH, Mancini Rodon Group, Schraad Sales & Marketing, and SellEthics
Marketing Group. Together, these organizations provide a truly national platform powered
by deep local expertise, longstanding retailer relationships, and consistent best-in-class
execution. OSMG America’s newly expanded investment strengthens its ability to deliver
seamless national solutions for CPG brands, offering unified coverage, enhanced insights,
and comprehensive access across the U.S. retail landscape.
As part of this expansion, Blanchard will lead North American client service strategy, guide
national account growth, and advance OSMG America’s commitment to delivering highimpact,
insight-driven solutions for its partners. She brings a distinguished track record in
CPG strategy, agency leadership, and client engagement. Throughout her career, she has
built and led high-performing teams, strengthened client partnerships, and driven
transformational initiatives across the grocery and retail industries.
“Jill is a visionary leader whose depth of industry experience and unwavering commitment
to client success make her the ideal person to advance our national initiatives,” said Bill
Schraad, Jr., Partner, OSMG America. “Her strategic mindset and ability to elevate client
partnerships will be essential as we accelerate our national offering and support the
evolving needs of our clients.”
In her role as President – National Services, Blanchard will spearhead efforts to enhance
service delivery, strengthen collaboration across the organization’s national network, and
ensure that OSMG America’s clients benefit from integrated solutions that drive
sustainable growth.
“I am honored to join OSMG America at such a pivotal moment for the industry,” said
Blanchard. “The organization’s commitment to excellence, innovation, and trusted retailer
relationships uniquely positions it to help clients win in a highly competitive environment. I
look forward to partnering with this exceptional team to deliver the national scale, insights,
and execution our clients need to grow.”
About OSMG America
OSMG America is a strategic alliance of five leading Super-Regional sales and marketing agencies that together provide national coverage, deep local market expertise, and fully integrated sales, marketing, and commercialization solutions for CPG brands. With unmatched retailer relationships and a commitment to executional excellence, OSMG America delivers the insights, access, and performance needed to accelerate growth across the U.S. marketplace.
