At Schraad Sales & Marketing, we believe that strategic promotions create powerful results. Our recent success with Holland House at Coborn’s is a perfect example. By identifying an opportunity to enhance in-store visibility, we secured end cap placement, leading to a +11.8% sales increase year-over-year (YoY).
The Strategy Behind the Success
Securing premium retail space requires more than just a great product—it takes data-driven planning and strong retailer collaboration. Our team developed a targeted promotional strategy that highlighted:
✔ The sales potential of Holland House products
✔ The impact of promotional support on in-store velocity
✔ How incremental displays help prevent out-of-stocks (OOS)
By working closely with Coborn’s, we ensured that this program met their category objectives while positioning Holland House for maximum success.
Results That Matter
With strategic placement on end caps, Holland House saw a double-digit sales lift, proving that the right retail execution drives measurable growth. Beyond the immediate results, this win reinforced the importance of:
✔ Tailored promotions that align with retailer goals
✔ Retailer accountability and execution monitoring
✔ Post-promotion evaluation to inform future success
What’s Next for Your Brand?
At Schraad Sales & Marketing, we specialize in helping brands increase distribution, optimize promotions, and maximize retail success. Whether it’s securing prime shelf space, executing high-impact displays, or building stronger retailer partnerships, our team delivers results.
📩 Looking to elevate your brand’s in-store presence? Let’s talk.
